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Dashboard Components

The dashboard consists of the following sections:

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1. Time Period Selector

Located at the top, this dropdown filters dashboard data by “Last 7 days,” “Last 30 days,” or “Last 60 days.”

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2. Core Metrics: Views & Uniques

Summary cards displaying:

  • Views: Total page views within the selected period.
  • Uniques: Number of unique visitors during the selected period.
  • Trend Indicator: Percentage change compared to the previous period.

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3. Performance Trend Graph

A line graph visualizing Views or Unique visitors over the selected time period.

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4. Events Overview

  • Total Tracked: The total count of automatically identified interactive elements being tracked.
  • List Preview: A preview of recent or frequently interacted-with events.
  • View All: Navigates to a detailed view of all tracked events.

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5. Demographics

Displays audience data categorized by:

  • Country: Top countries where visitors are located.
  • Browser: Most common web browsers used to access the site.
  • Device: Breakdown of access by device type (desktop, mobile, tablet).

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6. Traffic Sources

Shows how users arrive at the site. Data can be viewed segmented by:

  • Referrers: The specific websites linking to your site.
  • Source: The origin channel (e.g., Google, Twitter, Direct).
  • Campaign: Based on UTM campaign parameters.
  • Medium: Based on UTM medium parameters.

This section identifies the channels driving the most traffic to your site.